IMARC Group, a leading market research company, has recently releases report titled “Protein Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global protein supplements market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the protein supplements market?

What is protein supplements?

Protein supplements refer to the essential macronutrient dietary additives, which are derived from various animal and plant-based sources, such as poultry, pea, wheat, dairy, and soybean. They are widely available in bars, powder, and ready-to-drink (RTD) beverage formats. Protein supplements are a rich source of carbohydrates, fiber, and sodium, which assist in recovering from injury, fueling energy, improving metabolism, and promoting muscle growth. As a result, these additives are extensively consumed by bodybuilders and sports athletes to meet specific nutritional goals.

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What are the growth prospects and trends in the protein supplements industry?

The elevating product utilization in sports nutrition and the rising demand for weight management solutions are among the primary factors driving the protein supplements market. Besides this, the growing popularity of gym culture, expanding enrollments, or participation in several fitness activities, including aerobics and yoga, owing to the desire to lead an active and healthy lifestyle, is further augmenting the market growth. Moreover, the shifting inclination of consumers toward clean-label, plant-based protein supplements, on account of the escalating concerns toward animal welfare and the emerging trend of veganism, is also catalyzing the global market. Apart from this, the launch of innovative product variants in various flavors and formats, such as ready-to-drink (RTD), powder, bars, etc., is acting as another significant growth-inducing factor. Additionally, the inflating disposable incomes and the rising consumer expenditure on health and wellness are also stimulating the market growth. Furthermore, aggressive marketing tactics, including the increasing number of celebrity and sports personality endorsements by brands, are expected to bolster the protein supplements market in the coming years. 

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

Breakup by Form:

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

Breakup by Source:

• Animal-Based
• Plant-Based

Breakup by Application:

• Sports Nutrition
• Functional Food

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

Breakup by Region:

• North America (U.S. Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Abbott Laboratories
• Amway
• Dymatize Enterprises LLC (BellRing Brands)
• Glanbia PLC
• GNC Holdings Inc. (Harbin Pharmaceutical Group)
• Herbalife International of America Inc.
• Iovate Health Sciences Inc.
• Makers Nutrition LLC
• Melaleuca Inc.
• Nestlé S.A
• Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
• Weider Global Nutrition LLC

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