Facebook has a huge user base and remains the largest social network. Facebook's latest statistics show that the platform now has 2.89 billion monthly active users. That's 2.89 billion users you may not be able to reach if you don't run a good Facebook business page.
A Facebook business page is essential to any Facebook marketing strategy. Here you can share information about your company and promote new products. Furthermore, your website acts as a channel through which you can support your customers. In this guide, we'll show you step-by-step how to create a Facebook business page that engages your audience and helps to gain a new audience on Facebook.
What is a Facebook Business Page?
A Facebook business page is a public Facebook account that represents a business organization. You can use the Website to share information about your business, such as your address, contact details, and opening hours. In addition, it is the perfect place to share news about your company and promote your products, services, and events.
So, with a Facebook business page, you can create a space where you can interact with your audience. Additionally, creating a business page gives you access to Facebook stores and advertising tools. This allows you to list your products for sale on the platform and even create paid advertisements to increase your reach.
A personal Facebook account now represents an individual. Depending on your settings, this can be private or public. While people can like and follow a business page, they can only add a personal profile as a friend. In addition, a personal profile does not include the marketing and advertising tools available on company websites.
How you create the perfect business page on Facebook
Do you want to create your business page on Facebook? First, follow the steps below. This step provides a gateway to boost your Facebook page likes for your business or brand.
Step 1: In the Pages section, create a new page
On your Facebook homepage, click "Pages" in the left panel. A panel will open where you can manage all your pages and profiles. In the 'Your pages and profiles' section, click the 'Create new page' button.
Step 2: Enter a name and category for your site
Then enter the name of your website. It should be similar to the official name of your company or brand so that your audience can immediately recognize it. In other words, choose a name that your customers will use when searching for your brand.
Next, you need to enter your business category. Enter one or two keywords in the field and Facebook will give you relevant suggestions. You can choose up to three options to arrange your page. This is important so that people understand what your company stands for.
Step 3: Add a bio for your page
Although the biography is an optional section, a brief description of your business can be helpful. Here you can provide more information about what your brand does and what it stands for. Your biography can be a maximum of 100 characters. Therefore, keep them clear and concise.
Your biography is visible under the name of your website and should therefore be striking and relevant. Consider using your brand's tagline here instead of creating a new bio. When you're done, click "Create Page."
Step 4: Enter your company details
Once you've created your page, it's time to enrich it with more details about your business. To complete the configuration, you must provide the following information about your company:
- Website
- Telephone number
- Email address
- Physical address
- Working hours
Once you have entered the information, click Next to continue to the installation step on the next page. Optionally, you can skip this step for now and add this information later.
Step 5: Prepare your profile photos
One of the most important steps is personalizing your website with high-quality images. The visual elements of your website help you make a good impression on your audience. That's why it's important to carefully select images that truly represent your brand and are instantly recognizable.
The first thing you need is a profile photo. As our social media image size guide shows, the size should be at least 180 x 180 pixels. Remember that this photo looks like a circle. Therefore, do not place important details in the corners. Ideally, companies use their brand logo as their profile photo. This means that recipients immediately associate the website with a brand they already know. Local businesses can also add a photo of the storefront or owners. Some might even use a photo of their best offer.
For a Facebook cover photo, the recommended size is 820 x 312 pixels. Every smaller photo is stretched and distorted. Consider using existing templates from photo editing tools like Canva to ensure your cover photo is the perfect size.
You can also add an action button that appears at the top of the page. This will help you guide your website visitors to the action you want them to take. Maybe you want them to make an appointment, visit your store, call your business, send a message, or even buy tickets. Select the most appropriate option, click Next, and then click Save.
Other optional steps include connecting WhatsApp to your Page and inviting your friends to like the Page. You can skip these steps for now and click Finish. However, keep in mind that you will need to follow these steps later to improve the health of your website.
Improving the health of your website is crucial to creating a business website that people want to interact with. At the top of your page, Facebook shows you suggestions for actions you can take to make improvements. Once you follow these steps, the health of your website will improve.
Now your page is set up and you can start creating posts and even running ads to promote it.
Tips for maintaining an attractive Facebook business page
Creating your Facebook business page is the easy part. The challenge is to get your website up and running and continue to grow to create a professional and attractive website. Here are some social media management tips that can help you.
- Update your company information
- Set concrete goals
- Create a content strategy for Facebook
- Connect with your customers
- Use analytics to plan your future path
Start growing your Facebook page
The tips mentioned above can help you get started and create an attractive Facebook business page. Make sure you use them alongside a solid marketing strategy to grow your audience. For more helpful tips and tricks, check out our guide to using Facebook Business Manager.