The Barley Grass Market is projected to maintain a consistent compound annual growth rate in revenue over the forecast period. The popularity of barley grass as a supplement, owing to its high dietary fiber content and widespread use as animal feed, is the primary driver for revenue growth in the market. Additionally, the COVID-19 pandemic has led to a global focus on healthy living, further promoting barley grass as a supplement.

Barley grass refers to the leaves of the barley plant and is well-known for its nutritional benefits, including tryptophan, chlorophyll, vitamins A, B1, C, and E, dietary fibre, polysaccharide, alkaloid, metallothionein, and polyphenols. It offers various health benefits such as improved sleep, anti-diabetic impact, blood pressure control, improved immunity, liver protection, anti-acne and antidepressant effects, improved gastrointestinal function, anticancer, anti-inflammatory, antioxidant, hypolipidemic, and antigout effects, making it highly sought-after as a nutritional supplement.

Consumption of whole grain barley and its hydroalcoholic extract containing phytochemicals such as glycan, phenolic acids, flavonoids, lignans, tocols, phytosterols, and folate have been found to reduce the risk of chronic illnesses such as diabetes, cancer, obesity, and cardiovascular disease. As a result, barley grass is produced in the form of powder, tablets, and juice to strengthen the immune system, leading to an expected growth in revenue for the market over the forecast period.

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Major Companies:

• Green Foods Corporation (U.S.)
• Zokiva Nutritionals (U.S.)
• Vitafit Nutritions Pvt. Ltd. (India)
• The Synergy Company (U.S.)
• Swanson Health Product (U.S.)
• Starwest Botanicals (U.S.)
• NatureBell (U.S.)
• Pure Synergy (U.S.)
• Vimergy LLC (U.S.)
• Green Source Organics (U.S.)

Barley Grass Market Trends:

1. Steady Revenue Growth: The market is expected to register a steady revenue CAGR over the forecast period due to the increasing popularity of barley grass as a supplement and the growing demand for healthy living.
2. Increased Demand for Nutritional Supplements: Barley grass has various nutritional benefits, making it highly sought-after as a nutritional supplement. Therefore, the market for barley grass supplements is expected to grow.
3. Production of Barley Grass in Different Forms: To cater to the growing demand for barley grass, it is produced in various forms such as powder, tablets, and juice.
4. Growing Awareness of Health Benefits: There is growing awareness among consumers of the health benefits of consuming whole grain barley and its hydroalcoholic extract containing phytochemicals such as glucan, phenolic acids, flavonoids, lignans, tocols, phytosterols, and folate.
5. Increasing Popularity of Animal Feed: Barley grass is widely used as animal feed across the globe, and its popularity is expected to continue to grow.

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