The digital world is rapidly evolving, with marketers shifting from traditional to digital platforms. However, in this growing digital ecosystem, someone hides behind the screens to prevent your progress. Behind all of the benefits of digital advertising lies a manipulated truth: marketers have no idea who is viewing their ad campaigns. To shed light on this, ad fraud detection and prevention solution providers have stepped forward to validate how much invalid traffic is flowing into ad campaigns. However, as marketers prepared to combat ad fraud, cybercriminals expanded their fraud zone with sophisticated bots. Unlike general bots, sophisticated bots can mimic human behavior and easily hide behind the guise of legitimate traffic, resulting in manipulated data. Again, this makes the marketer’s ad campaigns susceptible to ad fraud.
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