As the demand for an all-in-one platform including several services has been rising in many regions, leading to a high momentum in the super app model. Super app not only offers users with a one-stop shop that helps in catering all their demands and expectations but a hyper convenient experience that doesn’t unnecessarily pile up the smartphone’s memory of app junk.
With regards to the booming on-demand app development market, it’s no surprise that the startup founders and entrepreneurs want to make their mark in this competition. If you’re also planning to build one, it is important to consider a few factors before beginning the development part. But first things first, let’s first understand the concept of Super app in depth.
What is a Super App?
Super app development is a process of developing an app architecture in which multiple micro apps/ programs of different functionalities are integrated. Thus, these apps, altogether, create a digital storefront for various online businesses and shops to display and sell their products services.
Simply put, a super app is more like a marketplace that combines multiple functionality and services in one platform. You can even consider a super app as an all-in-one app that brings the experience of selected apps within a single app.
On average, a majority of corporate people search for super apps aiming to simplify their lives by catering to such one-stop-solution apps. A few examples include AliPay, Uber, Grab, WeChat, Tata Neo, Snapp, PhonePe, and many more.
To ensure that you also create a super app that truly caters to the needs of your brand, it’s important to consider the following factors before proceeding with your super app development strategy. Let’s have a look at them.
Top 10 Factors to Consider Before Developing Super App
1. Clear and compelling primary use case
Successful super apps are developed based on a robust primary use case, often revolving around payments, transportation, or food services. Additional functionalities include social networking, e-commerce, healthcare, travel booking, gaming, insurance, and public services. Beginning with a single compelling use case allows gradual integration of other features. Crucially, super apps serve as a pivotal channel for brands to engage with customers, offering seamless access to diverse services. This deep interconnection implies their value as comprehensive solutions tailored to user needs, enhancing customer satisfaction and brand loyalty in the digital market space.
2. Integrated and complementary secondary use cases
To strengthen your bond with customers through your super app, make sure each feature you add fits well with your main services. Take Grab, for example. It started with rides, then expanded into food delivery, finance, and more across Southeast Asia. By combining these services, Grab ensures users get dependable and top-notch experiences. So, when you're thinking about adding new stuff to your app, stick to what's related to your main services. This way, you'll offer a consistent and valuable experience that keeps your customers happy and coming back for more.
3. Seamless payment accessibility
Basically, super apps make the most of payment systems to create a big network with lots of different services. Having a smooth payment system is super important for making sure users have a seamless experience from start to finish. Plus, you can add an e-wallet feature down the line, so users can easily pay for things without leaving the app. It's all about keeping things simple and convenient for your users.
4. User-friendly accessibility features
Whether your app does one thing or many, what really matters is how users feel when they use it. From the second they open your app to the moment they make a purchase, everything should be super easy and straightforward. The way you make your users feel while using your app can make or break its success. So, think about it: Is your app making life easier for your users? Is it simple and effective for the people you're trying to reach? That's what really counts in the end.
5. Long-term strategic perspective
When you're planning out your super app, it's not just about what happens right now. You've got to think long-term. Picture not just how your app will succeed today, but how it'll keep going strong in the future. Thinking ahead from the start helps you make smart decisions and make sure your app stays valuable to users over time. Plus, you want to avoid getting stuck with outdated technology, so it's important to build your app with the future in mind. That way, it'll be set up for success in the long run.
6. Access to skilled and knowledgeable resources
Creating a super app is a big deal and needs top-notch infrastructure and resources. Data is key here - you need loads of it to make your app useful. That's why you need to make sure you've got the best software developers and a super-experienced team on board. They'll help you figure out all the tricky stuff and make sure your app is a hit with customers. So, before you dive into making your super app, make sure you've got the right people to make it happen. That's how you'll get the best results for your business and keep your customers happy.
7. Begin with a foundational core product
Many super app stories often begin with a single function and then keep on adding their services after gathering a large user base. MoMo, a Vietnamese super app for all financial services has also launched additional financial functionalities into in ecosystem after acquiring a significant customer base with its e-wallet service. It involves functions like BNPL (Buy Now Pay Later) momo savings, communication, ec. Subsequently, the app attracted many more new users beyond the existing ones.
8. Prioritize a smooth and intuitive user journey
When you're making a super app, the main goal is to make everything super easy for users. That means they should be able to do everything they need to do without leaving the app, like applying for deals and paying for stuff. In today's world where everyone's online, it's crucial to offer innovative and user-friendly experiences. For eg., Baidu, the Chinese version of Google. They lost out to WeChat because they didn't let users pay directly on their platform. So, focusing on a smooth and hassle-free user experience is key to staying ahead in the game.
9. Establish a resilient supply-side infrastructure
Before developing a super app, ensure a strong foundation in your core service or product, known as a robust supply-side economy. Companies like Uber and Grab succeeded by first establishing reliable transportation services, then expanding into additional offerings within their super apps. This foundation enables seamless integration of new services, enhancing the overall value proposition. Therefore, prioritize building a solid supply-side infrastructure to meet initial demand and facilitate future expansion, ensuring the success of your super app venture.
10. Foster strategic partnerships and ecosystems with external parties
When you're building a super app, it's important to team up with other businesses to offer users a complete experience. This means creating a big network of different companies to cover all aspects of people's lives. No single company can do everything perfectly, so it's smart to collaborate with experts in different areas. That way, users get the best deals and services possible. So, building partnerships with other businesses is key to making your super app a one-stop shop for all your users' needs.
Wrapping Up!
Mobile app development is gaining popularity among businesses and consumers likewise, and super apps are no exception. The reason behind it is the offerings and convenience of accessing multiple features and services through a single platform. Developing such a super app can be a turning point for your business’s success, providing a competitive edge and maximizing customer engagement and loyalty.
Nonetheless, before beginning the super app development process, you need to get a deep understanding of various factors that are discussed above.
So, it’s advisable to choose the right mobile app development company and adopt a suitable development methodology for a smooth and thriving app development journey.