What is the landing page? 

A landing page is a stand-alone page that is built considering specific purposes like boosting sales, generating more leads, acquiring new email id, and more. Mainly landing pages are used to advertise lead magnets or incentives like ebook, checklist, discount coupon, and many more. 

There are many companies and businesses out there that are using a landing page to offer and promote incentives through various marketing channels like paid marketing (PPC), emails, social media,  anchor text, and many more. 

Even if you are guest posting on another website you can embed a link of your landing page into your blog to increase your conversions.  Therefore if you have an attractive lead magnet that relates to users and assists them in solving their problems. Then create an attractive landing page to increase the reach of your lead mange.

If you want to know how you can create an effective lead magnet then check our blog on 6 Tips On Creating An Effective And Enticing Lead Magnet

Don’t get confused between the landing and the homepage of your website. Landing pages are the standalone page where you want your visitors to land through SMM, paid ads, or through third-party traffic. Whereas your homepage acts as the entrance of your website where your user’s land after they type in your website name, domain URL, or targeted keyword of your website.  

Read More: How To Create A Landing Page In WordPress Using Elementor (For Free) And Beaver Builder?

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