In 2023, the men’s skincare products market is projected to be valued at USD 15,078.23 million, with forecasts indicating a substantial increase to USD 37,000 million by 2033. Anticipated to progress at a Compound Annual Growth Rate (CAGR) of 9.4% throughout the forecast period, this growth reflects the increasing acceptance and demand for skincare products among men. Factors such as changing grooming trends, heightened awareness of skincare, and evolving societal norms contribute to the market’s steady expansion. As men prioritize self-care and grooming routines, the skincare industry presents lucrative opportunities for brands to cater to this growing demographic.
One of the major drivers is increased consciousness among the men regarding need for self-care and grooming. A new revolution of liberated masculinity has obliterated old-fashioned notions which resulted in men adopting complex regimes for their skincare.
And now, men are proactively looking for the best men’s skincare products designed by their specific needs that is as effective a face wash provides rejuvenation to kick-start your day. A moisturizer ensures healthy skin glow and sunscreen protects from environmental aggressors.
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Key Takeaways – Men’s Skincare Products Market
- In 2021, ~37% of the world’s skincare products were launched in the U.K., followed by the U.S. with ~25%, and France, close to ~15%.
- Europe will hold significant shares in men’s skincare products market owing to the exceedingly high concentration of beauty skincare manufacturers in the region.
- East Asia will be a lucrative investment pocket for companies in the men’s skincare products landscape, as the J-beauty and K-beauty cosmetic trends are proliferating in this region at a pace.
- High demand for organic products will be one of the key attributes complementing global men’s skincare products market growth.
- Oily skin issues in men remain the top revenue generator, whereas issues with sensitive skin are hinting at a rapidly emerging category to invest in.
- Online retail would be the significantly profitable sales channel.
The men’s skincare market is exploding, leaving behind its dusty image for a full-fledged renaissance. This isn’t just a blip – it’s a sustained surge in demand, rewriting the rules of men’s grooming and self-care. Gone are the days of rough aftershave and stoic silence about blemishes; today’s men are confidently wielding serums, moisturizers, and even masks, fueled by several key factors:
Shifting Priorities: Men are prioritizing well-being like never before, realizing self-care isn’t just vanity but an investment in confidence and health. Skin concerns like pollution damage, aging, and dryness are no longer taboo, and men are actively seeking solutions through tailored skincare routines.
Product Explosion: The market is no longer a desert of basic aftershave balms. It’s a flourishing oasis offering a dizzying array of products for specific needs and skin types. Acne? There’s a serum for that. Oily skin? Meet your new mattifying moisturizer. Wrinkles? Hello, anti-aging cream. This diversification empowers men to find their perfect personalized routine.
Social Currency: Online platforms and communities are creating a safe space for men to share skincare tips, discuss experiences, and discover new products. This peer-to-peer influence amplifies the demand for effective and innovative solutions.
Challenges Opportunities: While navigating choices and overcoming lingering stigmas exist, the opportunities are immense. Expect to see even more targeted products, personalized recommendations via AI and digital tools, and tech-driven innovations like smart skincare devices.
key Players:
- Procter Gamble plc
- Beiersdorf AG
- Johnson Johnson Services Inc.
- Estee Lauder Companies
- L’Oréal S.A
- Unilever PLC
- Clarins Group
- Chattem Inc.
- Clinique Laboratories
- Kiehl’s LLC
- Susanne Kaufmann Company
- Lancôme Company
- Galderma Laboratories L.P.
- Aveda Corporation
- Emami Limited
- Dr. Bronner’s Company
- Scotch Porter Company
- Maapilim Company
- Brickell Men’s Products Company
- Menaji Worldwide LLC
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Market Segmentation
By Product Type:
- Cleansers Face Wash
- Moisturizers Creams
- Serums, Oils, Treatment
- Shave Care
- Shaving Cream
- Shaving Foam/Gel
- After Shave Lotion
- After Shave Splash/Gel
- After Shave Balm
- Other shaving Products
- Sunscreen
- Facial Scrubs Polishes
- Others
By Skin Type:
- Oily Skin
- Dry Skin
- Sensitive Skin
- Combination Skin
- Normal Skin
By Price Range:
- Economy
- Mid-Range
- Premium
By Source:
- Organic
- Conventional
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Discount Stores
- Salon/Grooming Clubs
- Drug Stores Pharmacies
- Online Retailers
- Other Sales Channel