In 2023, the oral care market is forecasted to reach a value of US$ 49,671.2 million, projected to rise to US$ 80,658.3 million by 2033. Over the period from 2023 to 2033, the adoption of oral care products is expected to advance at a Compound Annual Growth Rate (CAGR) of 5%. This steady growth trajectory signifies an increasing demand for oral hygiene solutions propelled by factors such as growing awareness of dental health, advancements in oral care technology, and rising disposable incomes worldwide. Consequently, the oral care market is poised for significant expansion and innovation in the years ahead.
The oral care market is witnessing several compelling trends that offer substantial opportunities for manufacturers and brands in the industry. One notable trend is the surging demand for natural and organic oral care products. Consumers are becoming more mindful of the ingredients they incorporate into their daily routines and are actively seeking natural alternatives devoid of harmful chemicals and synthetic materials.
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This trend is driven by a growing awareness of the potential health risks associated with certain chemicals commonly found in conventional oral care products, such as fluoride and triclosan.
An emerging trend in the oral care market is the use of smart technology in oral care devices. Companies are developing innovative toothbrushes and other devices that incorporate Bluetooth connectivity, sensors, and artificial intelligence to provide users with real-time feedback on their brushing habits and oral health. This technology can help consumers improve their oral care routines and prevent oral health issues such as cavities and gum disease.
A growing trend in the oral care market is the growing focus on preventative oral care. Consumers are increasingly interested in taking a proactive approach to their oral health, rather than simply treating problems as they arise. This trend is driving demand for products such as mouthwashes, dental floss, and interdentally brushes, which are designed to help prevent cavities, gum disease, and other oral health issues.
Key Takeaways from this Market:
- According to FMI research, the United States accounted for 21.9% of the global market in 2022.
- With an 8.2% market share in 2022, Germany has emerged as a prominent participant in the oral care market.
- In 2022, China’s oral care sector is predicted to have a market share of roughly 6.3%.
- The toothpaste segment is expected to dominate the oral care industry with a market share of around 67.8% in 2022.
- The convenience stores segment is expected to dominate the oral care market, capturing a market share of nearly 32.5% by 2023.
How Key Players are revolutionizing this market?
The oral care industry has a very competitive environment due to numerous companies that operate globally.
Major Players are:
- Colgate-Palmolive Company
- Procter Gamble Co.
- Unilever Group
- Koninklijke Philips N.V.
- Johnson Johnson Limited
- GlaxoSmithKline PLC
- Amway
- Dabur
- Splat Global UK Ltd.
- Kewalraj Co.
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The oral care industry has seen a significant shift in manufacturing techniques over the years. Key players in the industry are revolutionizing the manufacturing process to improve product quality, efficiency, and sustainability. Among the main ways they are doing this is by adopting advanced manufacturing technologies such as automation, robotics, and artificial intelligence. These technologies are being used to streamline the production process, reduce waste and errors, and improve overall quality.
A significant way key players are revolutionizing the manufacturing process is by incorporating sustainable practices. This includes using eco-friendly materials, reducing water and energy consumption, and minimizing waste. Companies are also implementing closed-loop systems that enable the recycling and reuse of materials, reducing their environmental impact.
Recent Developments in this Industry:
- In February 2022, Dabur India Ltd, the largest Science-based Ayurveda major in India, has achieved a remarkable feat in its sustainability journey. The company has become a 100% ‘Plastic Waste Neutral company’ in India, setting a new standard for environmental stewardship in the industry.
- Dabur collected, processed, and recycled a whopping 27,000 metric tonnes of post-consumer plastic waste from all corners of India in the 2021-22 financial year, signaling its unwavering commitment to preserving the planet for future generations.
Key Segments Covered:
By Product Type:
- Toothbrush
- Manual
- Electric
- Toothpaste
- Pastes
- Gels
- Powders
- Polishes
- Mouthwash
- Medicated
- Non-Medicated
- Dental Floss
- Waxed
- Unwaxed
- Thread
- Dental Tape
- Denture Care
- Cleanser
- Adhesive
- Paste
- Others
By Age Group:
- Kids
- Adults
- Geriatric
By Price Range:
- High (US$ 100 – 250)
- Medium (US$ 20 – 100)
- Low (Below US$ 20)
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores Pharmacies
- Convenience Stores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
