They consider blogging as an essential component of successful content marketing strategies in the realm of digital marketing. The same applies to B2C brands that also benefit from blogging through increased engagement with the brand, web traffic, and the establishment of trust and familiarity. According to a survey conducted by HubSpot, businesses that prioritize blogging efforts are 13 times more likely to see a positive return on investment. This highlights the importance of blogging in building trust and familiarity with the brand, which can lead to increased engagement and web traffic for brands.

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